Football becomes proxy battle of Golkar and the Democratic Party
Indonesian
players celebrate their victory against Malaysian in their match for
the Asean Football Federation Suzuki Cup in Jakarta on Dec. 1, 2010.
(EPA Photo/Adi Weda).
As monsoon rains swept the stadium, the chanting grew louder: “Indonesia! Indonesia!”
More than 60,000 people packed into Gelora Bung Karno Stadium in
Jakarta on a recent Saturday night to see the national soccer team play.
Another 100 million tuned in to television to watch the match,
underlining the appeal of football in Indonesia where attendance rivals
the top English and German football leagues.
Among the fans are two of Indonesia’s most powerful people —
President Susilo Bambang Yudhoyono and politically ambitious businessman
Aburizal Bakrie. Their parties have long been battling for control over
the sport and its huge audience, hoping this could be a factor in
elections next year.
Bakrie, who leads the Golkar party and has said he will be a
presidential candidate, seems to have wrested control of a unified
football association that was formed in March after almost two years of
the two groups running parallel associations and parallel leagues. The
association in charge of the sport controls marketing in the stadiums
and on television.
“If you can control football, you are half way to controlling
Indonesia,” said a senior official at the Indonesian national soccer
association, or PSSI.
“No political party campaign can get such a huge, devoted and noisy
crowd. No wonder they [politicians] are dying to get hold of this.”
Bakrie has own TV channel to both show matches and advertise his
presidential ambitions. While he has announced his candidacy,
Yudhoyono’s Democrats have yet to announce their front-runner for the
2014 presidential polls, which will be preceded by parliamentary
elections.
Several other candidates are also in the fray for president and
latest opinion polls suggest the front-runners are Jakarta Governor Joko
Widodo and former military general Prabowo Subianto.
But controlling football will provide an edge in the country of 240
million people, where the sport is widely popular despite Indonesia
being ranked 170 out of 209 soccer-playing nations. Weekend games are
watched by 52 million television viewers, while about 12 million attend
games each year, said Widjajanto, chief executive of PT Liga Prima
Indonesia Sportindo, the operator of the Indonesian Premier League.
The league will merge with the rival Indonesian Super League by 2014, according to the agreement thrashed out in March.
By comparison, Germany’s Bundesliga had an attendance of about 13.8
million in the 2011-12 season, while England’s Premier League attracted
13.1 million people to its matches.
Votes are not the only prize. The potential business, if the sport can get back on track, is also mouth-watering.
The Indonesian Super League’s TV broadcasting rights were sold for
just 1.3 trillion rupiah ($133.5 million) for 10 years in 2011.
Widjajanto estimates that once there is a unified league, broadcasting
rights and advertising would be worth at least $360 million a year.
Proxy war
“It’s very clear that it’s a proxy battle between the Democratic
Party and Golkar for the 2014 elections,” said Tjipta Lesmana, a
university professor and former head of a PSSI committee, of the battle
for control of the association.
“The association has been used for political purposes and both
parties’ executives realized that soccer has the influence to help them
gather support.”
Before the chaotic arrival of democracy 14 years ago, Indonesia’s
football was tightly regulated under the three-decade autocratic rule of
former president Suharto. After his ouster in 1998, management of the
sport went into decline.
In the new political era, freewheeling business interests gained
influence. They included the Bakrie Group, founded by businessman Achmad
Bakrie, whose son Nirwan became PSSI vice chairman in 2003. Nirwan is
Aburizal Bakrie’s brother.
In 2010, the government stepped in and the battle for dominance began.
Yudhoyono, elected a year earlier to a second term, dispatched his
sports minister to wrest back control of the PSSI which resulted in
Nirwan Bakrie and the PSSI chairman kicked off the association board in
2011.
Bakrie’s backers set up their own association and the rival Indonesian Super League.
Heart and soul
The dispute scared off sponsors and ravaged club finances.
The government also withdrew state financing that some clubs received each year, causing many to shut down.
The sport hit a low point late last year when a Paraguayan player,
unpaid for so long he could not afford medical treatment, died. Media
reported that some other foreign players had taken to the streets to beg
because they had not been paid.
This year, Yudhoyono sent Democratic Party executive Roy Suryo to sort out the mess.
“The government put me in the lion’s den,” Roy said. He convened a
congress in March attended by both sides. Dozens of police stood guard
in case tempers flared.
By the end of the meeting, a deal was brokered and Indonesian
football was again left with one controlling body and the promise of a
single league, although the outcome seemed skewed in favor of the
Bakries.
Djohar Arifin Husin, who is aligned with the Bakries, was named
chairman of the PSSI while six of the board members, aligned to the
Yudhoyono faction, walked out.
Djohar told Reuters on the sidelines of the meeting that the deal was a major development for the future of Indonesian football.
Nirwan, although no longer affiliated with the association, is
considered an influential figure in it. He dismissed suggestions that
the battle for control of the PSSI was all about politics and money,
calling it a dispute among people who loved the game but simply had
different ideas how to run it.
“If you fall in love with your girlfriend, you give your heart but if
you fall in love with football, you’ll give your heart and your soul,”
he told Reuters.
Reuters
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